JCPenney ? under the purview of Sergio Zyman ? has chosen Y&R New York as its new lead agency. The troubled retailer parted ways with Saatchi & Saatchi a couple of years ago to work with Mother, New York, and Peterson Milla Hooks until now.
Danone Groupe has put its $1.47 billion global media business into review. Havas Worldwide is the incumbent.
Actors in commercials will get a 6% pay raise, Ad Age says.
Ad industry gets blasted in Senate for dragging feet on Do Not Track.
P&G will hike its marketing spending this year.
Barton F. Graph 9000 used a banner-towing plane to announce three creative hires.
Reuters does a deep dive on Amazon's new ad network.
Urban Outfitters, one of the earliest adopters of Vine, is producing a whole campaign around the Twitter video product.
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Source: http://www.businessinsider.com/jcpenney-has-chosen-a-new-ad-agency-the-brief-2013-4
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